Twitter has been on a warpath of sorts recently in a bid to finally turn some sort of real profit after some five years without a properly developed business model. The micro-blogging social network has already struck up a deal worth a potential $150 million per year with advertisers to show ‘promoted tweets’ in search results, and now it’s looking to buy TweetDeck – a hugely popular app for managing social network accounts.
The app, which is available on PC, Mac, Android and iOS devices, is a streamlined tool for viewing and updating to multiple accounts across Twitter, Facebook, Myspace and more. According to the Wall Street Journal, TweetDeck’s British founder Ian Dodsworth is in talks with Biz Stone’s Twitter to work towards a deal, which analysts are saying is in the region of $50 million (£31m).
TweetDeck currently only has 15 employees, but it’s clearly a service that Twitter feels would help its boost revenues. It remains to be seen, however, if the app would still allow users to update to rival Facebook, should such a deal go through.
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